Case study · Biotech · Life Sciences

From rudimentary website to
consistent qualified pipeline

 

 

Key Results:

  • Generating 2–3 qualified meetings per month.
  • +150% Website traffic increase after redesign.
  • 20+ New LinkedIn connections per month.
  • 15k+ Qualified leads in the database. 

The Challenge

Strong science. Zero commercial infrastructure.

Invitrolize has developed a breakthrough in vitro respiratory toxicology model, ALIsens® . But their commercial reality told a different story: no CRM, no structured outreach, and a website that wasn't converting visitors into leads. Every lead came through personal contacts, and that wasn't scalable.

No structured outreach

All commercial activity relied on the founder's personal network. Inconsistent, impossible to scale, and leaving most of the market completely unreached.

Basic Website + No CRM

The existing website did not communicate the value of ALIsens® to a non-scientific buyer. No lead capture, no conversion structure, no CRM integration.

No defined ICP

Without a clear ideal customer profile or buyer persona, messaging was generic, reaching too many wrong people and missing the right ones.

Invitrolize landing page scientific paper

The approach

Six workstreams. One integrated strategy.

Rather than launching outreach before the foundations were right, we built the commercial infrastructure first — then activated each channel in sequence.

  • ICP and buyer persona definition
  • Full website redesign — conversion focused
  • LinkedIn ads and organic campaigns
  • Automated email and LinkedIn outreach
  • 15,000+ qualified leads. Built from scratch.
  • Conference outreach strategy

The Results

Twelve months in. Still growing.

result_1_much more meetings

Qualified meetings per month

Consistent flow of meetings with real ICPs and Buyer Personas generated entirely through structured outreach, not personal network.

result_2_more traffic

Website traffic increase

Driven by the new conversion-focused website, LinkedIn content campaigns and improved organic search presence across key regulatory science terms.

result_3_linkedin connections

New LinkedIn connections

Qualified connections with decision-makers across pharma, cosmetics, chemicals and CROs. Building a network asset that compounds over time.

Could this be your story?

If you have a deep tech project with a good tech. Let's talk. We work with a maximum of 3 clients at a time.

Invitrolize's website Book a Meeting